7 Things I Would Do Differently If I Started My Small Business Today
As an optimist I usually don’t spend too much time thinking about the past and avoid wasting time on the “what if” question regarding my small business. What if I had started blogging from the get-go?...
View ArticleHelp! I’m an Introvert: How Do I Market My Small Business?
Do you prefer 10 quick one-on-one meetings with prospects over showing up at a networking event with 50 unfamiliar faces? Do you generally get more energized by quiet time? Do you dislike being the...
View Article5 Ways to Leverage Your ‘Competition’
Most people think of “competition” with a negative aftertaste, something scary that they either need to fight or run away from. But what if you looked at your competitors from another angle, looked at...
View ArticleGrow Your Email List by Putting Together a Free Event
I’m sure you know that “List-Building” should take an important role in your marketing activities. In a previous post I wrote about the 7 Things I Would Do Differently If I Started My Small Business...
View ArticleCan We Teach Our Children to Become Entrepreneurs?
I never planned to become an entrepreneur. In fact, I kind of slid into it. But now that I think about it, my dad was an entrepreneur for as long as I remember, and so was my grandmother. Some people...
View ArticleHow to Overcome Camera Shyness and Record a Video for Your Business
Over the holidays we spent some time at my parents’ place in the Swiss mountains. It’s always a relaxing time for me since I really try to unplug and stay away from the Internet. For my kids, however,...
View ArticleRecord a Video to Market Your Business – A Video Tutorial to Getting Started
In my last post I addressed the topic How to Overcome Camera Shyness and Record a Video for Your Business, and after publishing it, my editor David Hennessy suggested I expand on this a bit and get...
View ArticleHow to Build Your Mailing List with LinkedIn: Do’s & Don’ts
I’m a big LinkedIn advocate and the first person to tell you to build a valuable network on LinkedIn. But as big as your network might be, your most valuable contacts are those who have voluntarily...
View ArticleHow to Host Your First Google Hangout on Air
In the recent article on 10 Invaluable Tools for Running a Small Business, I introduced you to Google Hangouts on Air (sometimes shortened to HOAs). Google Hangouts on Air can be compared to your own...
View Article9 Dirty Truths About Starting a Business (the stuff that nobody tells you…)
We’re surrounded by starting a business success stories: “How I’ve Made a Million Dollars Working From Home,” “How I Created a 6-Figure Business in 3 Months,” etc., etc. But these are all just the tips...
View ArticleLearn to Say No – A Small Word That Leads to Bigger Success in Business
If you have kids, you might remember their very first words. Was it “Mommy” or “Daddy”? Congratulations! My son’s first word was “NO!” Or at least that’s the one I remember the most, because it was...
View Article5 Reasons to Start Your Small Business on Weekends
Every now and then I get contacted by people who are interested in starting their own business and want to find out what it’s like to be an entrepreneur. If I have time, I always enjoy talking to these...
View Article10 Steps to Start Using LinkedIn for Your Business
Have you noticed that LinkedIn is no longer just an online CV where job seekers are looking for their next challenge and recruiters are searching for candidates? LinkedIn is a professional social...
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